This course examines the history of electronic communication and social media and their roles in society and business. It integrates components of communication, sociology, marketing, and analytics and focuses on how individuals and organizations can maximize potential and minimize drawbacks. The student analyzes the impact of electronic communication, writes typical business content, has a role in marketing, or pursues an entrepreneurial venture and also reviews grammar guidelines and research techniques. They reflect on the impact of social media on individuals and on the consumer experience and discuss the ethical, cultural, global, and professional effects.
3 hours of lecture per week