Dear students, alumni, faculty, staff, and communities of Vermont Tech,
The Board of Trustees of the Vermont State Colleges system voted to formally adopt the name “Vermont State University” for the institution formed by the unification of Castleton University, Northern Vermont University, and Vermont Tech. My thanks to those of you who commented and/or attended the Board meeting to let your voice be heard!
I believe this is a strong name that capitalizes on our strengths and the Vermont brand, while giving us great flexibility to reinforce commonalities in our branding, such as the commitment to advancement and innovation, and the importance of technical and liberal arts education.
Choosing a name is the first part of an ongoing process to build the brand. I am excited about the opportunity for the core concepts of “technology” and “innovation” to strongly identify with Vermont State University, as we work to articulate more about the university in the year to come.
I will make sure to keep you all informed as this process moves forward and look forward to Vermont Tech’s meaningful and important contributions to Vermont State University.
Vermont State College Chancellor Message – September 29, 2021
Dear Vermont State Colleges Community:
I’m reaching out tonight to share the exciting news out of this evening’s Board of Trustees meeting.
The Board of Trustees today approved the name Vermont State University for the new university unifying Castleton University, Northern Vermont University, and Vermont Technical College.
This is a pivotal point in our unification efforts. Vermont State University capitalizes on the nationally and internationally known Vermont brand, highlights our connection to the state, and emphasizes our mission as a public higher education institution.
The transformation and branding work now underway will help us answer questions you all have been asking: How will campus locations be known? How will our current athletics and mascots fit in the unified brand? And how will technology, innovation, and workforce development be reflected in the new university? The brand identity work will lean on the research conducted by VisionPoint Marketing over the last several months and will help us determine how to best answers those questions (and more) through the brand identity for Vermont State University.
I am truly excited by the many opportunities ahead of us and I look forward to continuing to work with all of you throughout this unification. Thank you for your continued engagement in this important work and for continuing to share your feedback and thoughts with the transformation teams and with the Board of Trustees.
With kind regards,