This course examines the role of marketing as it relates to manufacturing, wholesale, retail, and service businesses. Emphasis is on the marketing mix of product, place, promotion, and price. The student learns marketing strategies well-suited to small business.
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School
School of Professional Studies and Management
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Number
2230
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Subject
Business (BUS)
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Semester
Spring
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Lecture/Lab/Seminar Hours
3 hours of lecture per week
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Credits
3