This course teaches how to estimate market potential for a business idea and provides a realistic experience in preparing a business plan that attracts lenders or investors. It emphasizes the importance of market research and collection of the information necessary to establish the viability and sustainability of a business idea. There is heavy emphasis on knowing the target market, analyzing competition, and anticipating how the external environment affects a business. The student should already have a business idea or a technology to develop. During the term, they repeatedly defend their ideas with peers and invited guests. The development and presentation of a sound business plan is the final product.