Principles of Marketing

Course Number: 
BUS 2230
Semester: 
Spring
Subject: 
Business (BUS)
Credits 
3.00

This course examines the role of marketing as it relates to manufacturing, wholesale, retail, and service businesses. Emphasis is placed on the marketing mix of product, place, promotion, and price. The student learns marketing strategies well-suited to small business.

3 hours of lecture per week

[Course fee: $10]