This course examines the history of electronic communication and social media and their roles in society and business. The course integrates components of communication, sociology, marketing, and analytics. The student reflects on the impact of social media on individuals and on the consumer experience and they discuss the ethical, cultural, global, and professional effects. The course focuses on how individuals and organizations can maximize the potential and minimize the drawbacks. The student writes emails, instant messages, and text messages and creates blogs, microblogs, and social media postings. The course prepares the student to analyze the impact of electronic communication, to write typical business messages, to have a role in marketing, or to pursue an entrepreneurial venture. The class also reviews grammar guidelines and research techniques.
3 hours of lecture per week