How to market your value - added farm products more effectively using social media
Workshop presenter: Patrick Ripley, Statewide Broadband Business Advisor, VtSBDC e-Vermont Community Broadband Project
An open forum training session focused on the first three steps to establish a social media presence for your agricultural business and how to leverage social media to accomplish your business goals. Participants will be introduced to effective Facebook marketing strategies for value-added ag products, as well as provided advanced instruction on tools such as Facebook Insights and Google Analytics integration.
There will be time for participants to ask specific questions about their social media presence and/or software functionality. Suggested topics include Facebook events creation, social media optimization, basic posting strategy, when to post, and the difference between Facebook interactions (comment, like, share).
Date: October 12, 2012
Time: 1:00 pm - 2:30 pm
Vermont Technical College, Langevin House