Principles of Marketing

Course Number: 
BUS 2230
Semester: 
Spring
Subject: 
Business (BUS)
Credits 
3.00

This course introduces the role of marketing as it relates to manufacturing, wholesale, retail, and service businesses. Topics include product development, pricing decisions, promotional considerations, and distribution options of both goods and services. Students will also examine the emerging role of electronic marketing and its impact on today’s businesses.

3 hours of lecture per week